Social Network are from yesterday

Only in recent years there are major social networks like Twitter or Facebook, and yet they are already part of the everyday life of about 950 million users worldwide. Who's in line. Maintain contacts seemed never so easy. But is anything really new?

The Facebook World

Facebook Likes are one of the major currencies of Agencies and Social Media Manager to ensure the success of their campaigns to prove. Bernard Meisler now made ​​some experiences that threatens the currency as it used to some success values ​​of the doubt so many page views of websites, Twitter Followerzahlen or Link farms pay lies.

SoLoCo 2012

On the Social Loco Conference 2012 on 18 June held in San Francisco at the Mission Bay Conference Center, including the current state of social media in conjunction with Local and Mobile was presented. Two important aspects are geo-fences to offer location-based communications and the adoption of the Return On Investment for advertiser brands. Another issue that is being discussed is whether it is worth it smaller social networks besides Facebook and to set up.