Google's Panda

Google in English speaking countries, a new upgrade to its search algorithms, known as Panda Update. Even at the SES New York this was hotly debated, because it affects mainly the unprecedented search. For many website owners, this update has affected not just positive in the search engine, but rather means to super personal meltdown.

It looks as though Google is now actively trying to punish Black Hat Seo and exclude from the outset. According to Google , this algorithm improves the overall quality of search filters and aggregators, link farms and spam sites from the outset. These pages are full of short, bad products, many ads and poor linguistic quality. Unfortunately, by Panda are also some good sites penalized by smaller companies , which now have no idea how this problem can again be brought under control.

Timing is everything

An old saying goes, "timing is everything." This has now gained an even greater importance for search engine experts. As Google has announced in February, the search is now also the social networks with one . But Bing has also integrated this algorithm into its results. Furthermore, there are at Google since April Sogenanntes the +1 service . All Gmail users and their "friends" who are also registered with Google can see, what other friends have provided with the +1 label. That makes an estimated 20% of the U.S. market. From a marketing perspective, this is a great indicator as to good campaigns, future trends and the popularity of a brand can be derived easily. Companies that are still trying to conversations within the social networks to control rather than actively participate, have to change their strategy as soon as possible. To whom it may concern be completely free and can operate without any legal restrictions, because timeliness is the new buzzword. Only current and relevant entries have a chance to get a high ranking. Methods would be good to combine social media initiatives with link building campaigns. But this update was just the first step to the panda.

Panda creates losers ...

The influence of Panda on ciao.co.uk

Google's newest update website operator drives you crazy, but this raises a lot about what was authentic in recent years within the SEOs. Even now affects 11.8% of all searches panda in English-speaking. A nice example is ciao.co.uk. of this Microsoft-powered portal is about 94% within the search please. Here Google is just trying to filter out low-quality pages. According to Google, these are "pages, copy the contents of other websites." Thus, the often called "Pandemonium "is actually designed to handle the punishing Sogenanntes" Content farms "because they offer only mediocre to poor quality. Was the site of an American blog operator before panda still in the top 3 search results with a page rank of 5, he has now found yet again on the third page of results, and has a page rank of 0, as this angry at the SES in New York reported. For the website operators, who earns his money mainly through Google's traffic means that the financial crash from. 99% of the viewfinder are never more than second page of results - if at all.

Also winner ...

But there are not only losers. Pages, where users spend time reading to them or to create their own recessions, for example, are rewarded. The winning time for the hot Ebay UK, Techcrunch, the National Lottery and Mashable . SoundCloud, an audio-sharing site for music has also undergone an upgrade. Furthermore, Google has its own video portal YouTube granted a higher priority, in parallel, but independent operators also promoted Vimeo.

Tips for survival

There are, according to search engine experts , four simple tips on how to update the panda survives without prejudice can be.

1. All backlinks should be checked carefully. There is now no longer on the number of backlinks, but apply to the quality of the pages on which they are. "Bad Sites" should be asked to withdraw the link. A negative association is not worth backlink because it lowers the quality of their own.
2. It should be taken care of on the expansion of its own backlinks from reputable sites but with high quality. The simplest is to realize this in their own niche. Also relevant entries in directories can be helpful.
3. The creation of original content, such as a blog is a good way, the website with good content and provide current.
4. Social media should be used learned, and loved! On the social media platform any target group can be found. People are more likely with their friends and acquaintances together and maintain their relationships rather than actively get something sold. This has happened almost by the back way: authenticity, recommendations and trust are the key words here.

According to Google, the new search algorithm takes into account more than 200 different factors - not as many as that of Bing, who supposedly analyzed his own words more than 1,000 factors. The elimination of the Black Hat Seo site opens up a new way to create good content and place within the new search. But now, all actions are still meticulously observed and evaluated. Immediate reactions has now become inevitable. ( AE )